Privacy Policy

Last updated: 20/02/2026

Towel Tales is committed to protecting your privacy and handling your personal data transparently and securely.

This Privacy Policy explains how we collect, use and protect your information when you use our website or make a purchase.

1. What Information We Collect

We collect personal data when you place an order, contact us, subscribe to marketing communications, or use our website.

We may collect the following personal information:

Full name
Billing and delivery address
Email address
Order details
Payment confirmation (we do not store card details)
IP address
Website usage data (via cookies and analytics tools)

We only collect information necessary to process orders and operate our business.

2. How We Use Your Information

We use your personal data to:

Process and fulfil your orders
Deliver products
Communicate with you about your order
Respond to customer service enquiries
Process refunds and exchanges
Improve our website and customer experience
Send marketing emails (if you have opted in)

We do not sell or rent your personal information to third parties.

3. Lawful Basis for Processing

Under the UK GDPR, we rely on the following lawful bases:

Contract – to process and deliver your order
Legal obligation – to comply with tax and accounting requirements
Legitimate interests – to improve our website and prevent fraud
Consent – for marketing emails (you can withdraw this at any time)

4. Payments

Payments are processed securely via Wix’s approved payment providers.

We do not store or have access to your full payment card details.

5. Cookies & Analytics

Our website uses cookies to improve functionality and analyse traffic.

We use:

Google Analytics – to understand website usage and improve performance

Analytics tools may collect anonymised information such as IP address, browser type and pages visited.

You can control cookies through your browser settings.

If required, our website will request consent before placing non-essential cookies.

6. Email Marketing

If you choose to subscribe to our emails, we may send you:

Product updates
Promotions
Special offers

You can unsubscribe at any time using the link in our emails.

We will only send marketing emails where you have provided consent.

7. How Long We Keep Your Data

We retain personal data only as long as necessary, including:

Order records for up to 6 years (for tax and accounting purposes)
Marketing data until you unsubscribe

After this period, data is securely deleted.

8. Sharing Your Information

We may share your information with:

Payment providers (via Wix)
Delivery companies
Website hosting providers
Analytics providers

We only share personal data where necessary for them to provide their services and require them to handle your data securely and in accordance with data protection law.

9. Your Rights

Under UK data protection law, you have the right to:

Access your personal data
Correct inaccurate data
Request deletion of your data
Restrict processing
Object to processing
Withdraw consent (for marketing)
Lodge a complaint with the Information Commissioner’s Office (ICO)

You can contact us at the email address above to exercise your rights.

10. Data Security

We take appropriate technical and organisational measures to protect your personal data.

However, no online system is completely secure and we cannot guarantee absolute security.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.

Data Controller & Contact Details

Towel Tales is a trading name of Lee Harris, a sole trader based in England.

Business address:

Towel Tales
Bowen Suite, The Globe Centre
Accrington
BB5 0RE
England

Email: info@towel-tales.co.uk

For the purposes of UK data protection law, we are the data controller.